In the recent television ads of Samsung, it says, “기업이 문화를 만듭니다 (The corporation makes [maybe "produces" is more accurate, I think] the culture).” It is politically and humanistically the most dangerous, unpleasant, and disgusting copy I have ever heard. For whom the fuck do they produce the culture? And what culture? NO, THANKS! Please, BRING it BACK YOUR OWN HOME, Samsung!!!

Anyway, I have to define what the culture is. It seems impossible because I now know what it is. I didn’t know that it’s that difficult and ambiguous to define and limit. I even didn’t know that anything in the world can be included in the domain of culture. The more articles, books, and researches I am reading, the more abstruse and the broader its meaning is. … Nevertheless, if I am forced to answer the question, “What is Culture?”, I just believe that John Cage’s 4′33″ tells all about the culture.